Picked this up from Jim Stroud and The Next Web.
In light of the above, ask yourself these 4 questions:
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Does your website ask people to do things they couldn’t possibly understand?
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Do you teach people what RSS is when you are asking them to subscribe? Or do you just hope they already know?
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Do you make it clear that you do not condone spam and never release private information before people sign up for your email list?
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Do you make any other assumptions about what your visitors know that might be hurting your conversions or preventing a significant number of your readers from taking positive actions of any kind on your site?
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A browsers is actually another term for web, browse the browser is means search the web….
Great points Jack!
It is incredible how many times I have asked people one question:
“what is ONE action you want a person take on your blog” and didn;t hear a coherent answer outside of make me money. People need to learn about some basics of design for action.
Alex
That’s funny, but makes you think doesn’t it?
Some of that people answer correctly but browser is not search engine. It is software to open web pages.
About RSS and subscribe you mention above, there are many way to subscribe. It can use newsletter or RSS feeds. If use newsletter, people only need to put name and email. No need to know RSS.