Picked this up from Jim Stroud and The Next Web.
In light of the above, ask yourself these 4 questions:
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Does your website ask people to do things they couldn’t possibly understand?
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Do you teach people what RSS is when you are asking them to subscribe? Or do you just hope they already know?
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Do you make it clear that you do not condone spam and never release private information before people sign up for your email list?
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Do you make any other assumptions about what your visitors know that might be hurting your conversions or preventing a significant number of your readers from taking positive actions of any kind on your site?


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