Dave Fleet, Social Media Today, wrote a post directed towards pr firms and agencies about social media and how agencies can help their clients. After reading it I thought I would share it with you, because a great deal of the information he gave were steps that anyone who is taking their social media plan seriously should keep in mind. It really doesn’t matter how big your company is or how small, 1 person or a few thousand, the tips given should be considered for any online social media plan.
15 Ways To Start, Implement & Execute Your Social Media Plan
Getting started
1. Baseline audits
2. Audience research
3. Corporate policies
4. Workflow processes
5. Social media training
6. Social media scoping
Strategic Planning
7. Strategic development
8. Campaign ideas
9. Campaign extension
Execute
10. Ongoing monitoring
11. Online engagement
12. Influencer outreach
13. Issues management
Full Service (for PR Firms)
14. Design and creative
15. Development
To get more in depth information on Dave Fleet’s suggestions view the post, or check out the many posts here on FTR about Social Media.
