Comments on: What Copy Cosmetics Communicate http://www.fridaytrafficreport.com/what-copy-cosmetics-communicate/ Blog promotion, social marketing, and link building tips. Mon, 15 Mar 2010 04:57:22 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Cindy Szponder http://www.fridaytrafficreport.com/what-copy-cosmetics-communicate/comment-page-1/#comment-41118 Cindy Szponder Tue, 18 Mar 2008 11:55:36 +0000 http://www.jackhumphrey.com/fridaytrafficreport/copywriting/what-copy-cosmetics-communicate/#comment-41118 I can understand using intentional misspellings to draw attention to the copy/point being made. However, I've seen some copy that was so highlighted, bolded, misspelled, various fonts and sizes and colors, that I simply clicked away. I think you make a good point about knowing the rules before you break them. Even when you know the rules and break them, though, you'll have more success when it's not overdone. <em>Cindy Szponder's last blog post..<a href='http://cindyszponder.com/how-to-have-a-positive-mental-attitude-for-blogging/' rel="nofollow">How to Have a Positive Mental Attitude for Blogging</a></em> I can understand using intentional misspellings to draw attention to the copy/point being made. However, I’ve seen some copy that was so highlighted, bolded, misspelled, various fonts and sizes and colors, that I simply clicked away. I think you make a good point about knowing the rules before you break them. Even when you know the rules and break them, though, you’ll have more success when it’s not overdone.

Cindy Szponder’s last blog post..How to Have a Positive Mental Attitude for Blogging

]]> By: Howard Tiano http://www.fridaytrafficreport.com/what-copy-cosmetics-communicate/comment-page-1/#comment-41036 Howard Tiano Mon, 17 Mar 2008 20:08:56 +0000 http://www.jackhumphrey.com/fridaytrafficreport/copywriting/what-copy-cosmetics-communicate/#comment-41036 Great post as always, Michel! Seems to me there's a trend toward cleaner, more pro use of graphics - particularly with all the "Web 2.0" salesletter graphics packs around lately. Personally, when something looks too "homemade," there is a credibility gap. Eben Pagan still uses the plain, no graphics, style - must still work. At the end of the day, whether it's graphics/no graphics, clean/cluttered, video/long copy - each market/product may get different results, and you can only know what works best for your market/product through testing. There will always be a place for great copy! Thanks, Jack, for all the great content on your blog! Howard "IM OutSourcerer" Tiano Great post as always, Michel!

Seems to me there’s a trend toward cleaner, more pro use of graphics – particularly with all the “Web 2.0″ salesletter graphics packs around lately.

Personally, when something looks too “homemade,” there is a credibility gap.

Eben Pagan still uses the plain, no graphics, style – must still work.

At the end of the day, whether it’s graphics/no graphics, clean/cluttered, video/long copy – each market/product may get different results, and you can only know what works best for your market/product through testing.

There will always be a place for great copy!

Thanks, Jack, for all the great content on your blog!

Howard “IM OutSourcerer” Tiano

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