Meet Dan Shawbel. He’s what they call a “Millennial.” They are also called “Generation Y” and they aren’t interested in waiting for gold watches and retirement from corporate jobs they will have to hold for 30 years. I’ve been interviewing these guys lately, starting with Neil Patel, then Scott Bradley, and now Dan, and I am definitely seeing a trend here.
If you want to know what makes Generation Y tick, how to market to them, and how to excite them on their terms, which are pretty strict, then this Webside Chat is for you.
For Gen Y, social marketing and freely sharing information (that grandma and grandpa would shudder to think about sharing with the world) is the norm. Resumes are the second source of information on Gen Y’s accomplishments (or embarrassments) as HR managers are using the social sites to find out more about their job candidates.
Learn more about social marketing, branding, and making your mark online from the Editor of Personal Branding Magazine in this edition of Webside Chats. CLICK TO PLAY
Dan Shawbel’s Blog: Personal Branding
Personal Branding Magazine
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More Webside Chats…
{ 6 comments… read them below or add one }
Jack,
I really like how you talked about transparency on the web, and how you “classified” the fakers.
Dan,
Keep up the good work. Your passion for personal branding shines through in your voice/and through your blog. Keep it up!
Scott Bradleys last blog post..Webside Chat with Jack Humphrey on Social Media and Networking
Great interview with good quality sound – but for the Personal Branding of Dan, you should correct his name…:-)
Maor Kaplanskis last blog post..מיתוג אישי וניהול תדמית ברשת – הרבה יותר מבאזזז
I bcan not but agree with your views which are salient and important to development of any personal brand building
Great interview, relevant information about personal branding building. I will visit Dan Shabel’s Blog to read more about it.
no dream + no hope +no faith + no self-knowledge + no thinking + no mindset change + no integrity + no passion + no trust + no love = NO AUTHENTIC PERSONAL BRANDING http://bit.ly/rT6wU
A Roadmap for Building an Authentic Personal Brand
Authentic Personal Branding is a journey towards a happier and more successful life. Your Personal Brand should therefore emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. Your Personal Brand should always reflect your true character, and should be built on your values, strengths, uniqueness, and genius. If you are branded in this organic, authentic and holistic way your Personal Brand will be strong, clear, complete, and valuable to others. You will also create a life that is fulfilling and you will automatically attract the people and opportunities that are a perfect fit for you. If you are not branded in this unique way, if you don’t deliver according to your brand promise, and if you focus mainly on selling, market, and promoting yourself, you will be perceived egocentric, selfish and a unique jerk, and branding will be cosmetic and a dirty business…..read more
http://bit.ly/A0mOj ; http://bit.ly/rT6wU
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