No problem with the first paragraph of your reply…but I can’t make sense of the second paragraph.

Surely if an idea is “intuitive” it comes from the reader and not from the writer? Do you perhaps mean “appear intuitive”? It may sound pedantic but there really is a huge difference between the two.

Andrew Goulding

Andrew Gouldings last blog post..Xango Glimpse Skincare: Interview With Elena Larsen

I agree. But my point was not to make a distinction or to discuss their individual definitions in any empirical way. It was simply to look at your content as a way to engage the reader and drive their actions… even if it’s simply to keep reading.

And most importantly, to not be afraid to ask. Tell people what you want them to do, even if it is intuitive. Because people want to be led. If it’s intuitive, you are still forcing them to think… and thinking leads to procrastination. And then you’ve lost a reader… a potential subscriber… a loyal fan… and even a prospective client.

Michel Fortins last blog post..Computer Geek Discovers Speed Copy Secrets?

Then a big shock as reader interest began to fade. But John Carlton came to the rescue with his ‘bucket brigade’ phrases. I devour that daily for V8 powered phrases that haul folks to the end of my text.

I’m always asking for folks to click this, check out that. It’s all action and DO.

Jonathan

Jonathans last blog post..JonathanGunson: @guykawasaki Love your "Seize the Day" example. Reminded me to stay alert for ways to surf the PR wave. RT http://tinyurl.com/637j73

tabloid TV
right wing news
left wing documentaries

to see that what’s presented as “information” has changing parameters. Similarly, what’s content is copy to someone else and vice versa. Only the broadest definitions hold and in the end, become almost meaningless.

Instead, define what you stand for clearly and your readers will work out for themselves whether you’re presenting is copy or content.

Andrew Goulding

Andrew Gouldings last blog post..Xango Glimpse Skincare: Interview With Elena Larsen

I it like moving a big rock down the road. It takes so much effort to move it just a little If you can keep it going, it is so much easier. Let up and you have to start all over again.

Thanks for your suggestions.
Keep it up.

I agree with you, copy has a “call to action” get a sale, fill out a form, subscribe, download or whatever!

I’ll make sure to have more copy in my content!

Thanks again Michael!

David King,

Http://yougottaseethisblog.com

I like the breakdow in differences between copy and content. Especially the to the point realization you stated. “All copy is content, but not all content is copy”
With that view it makes writing a whole new venture.

Gary McElwain

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Funny enough, I had decided only in the last day or so, that from now on I was going to write in the hope that I would involve the reader more but also write to enjoy myself whilst writing, as well!

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