Yep, you got it…Twitter & V Australia (Virgin Airlines) should be the talk of the town with a minimum of 4,320 tweets in a 72 hour period.
You need to hear this story. Matter of fact, you need to watch this story unfold here in the next couple of days. We know Twitter is all the rage these days. We love Twitter and the ability to cross international boundaries. Boundaries? What boundaries…with the web, what we once considered a boundary is almost non-existent now.
Take Twitter, Virgin Mobile, and V Australia and what do you get? 4320SYD or 4320LA.
Huh? Yes, you heard me right. Okay, this may not be enough information for you, so let me explain:
4320SYD follows 4320LA (http://4320la.com/), a campaign run by V Australia that sent three young Australians to Los Angeles to tweet nonstop for three days. Think of 4320SYD as the reverse.
Okay, after that tidbit, you have to want to know more, so here are all the details:
The premise is that three participants are flown from Los Angeles to Sydney with the goal of exploring the city over 72 hours before a camera crew, while using Twitter to update their progress every minute – all 4,320 of them. If they succeed, they each win round-the-world plane tickets.
The participants’ tweets are fed through to http://4320syd.com/, which features a ‘tweet wall’ of text and images that acts as a visual depiction of their Australian odyssey.
The three winning friends – Jade, Rob and Bobby – were chosen after they submitted an entry through http://4320syd.com/ describing why they deserved a three-day Australian holiday.
In the spirit of Twitter, the entry had to contain 140 characters or less, and participants’ responses fed through to http://twitter.com/4320syd. The @4320SYD (http://twitter.com/4320syd) account will follow the trio’s Sydney adventure, which begins at 4pm Wed 09 Sep (PDT) / 9am Thu 10 Sep (Sydney local time). The contestants’ individual Twitter accounts are located at @4320SYD_Jade, and @4320SYD_Rob and @4320SYD_Bobby.
This online campaign that’s being run by the airline V Australia is in my mind a Superb way of getting the message out!
I do however have a few questions.
1- Why haven’t we heard more about this?
2- What type of marketing & advertising was done to get the amount of responses that they have had?
3- Why is there no hashtag for this competition?
4- Why is there not more publicity around this Twitter Campaign?
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This is brilliant!
What with the LIVE tweets from the cast & director of the TV show your friend mentioned in the Blog Radio interview last week, it looks like 2010 will be the year of the Tweet. Don’t know how long it will last, though.