http://www.fridaytrafficreport.com/there%e2%80%99s-more-to-tracking-than-conversion/ Blog promotion, social marketing, and link building tips. Wed, 01 Feb 2012 09:42:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.fridaytrafficreport.com/there%e2%80%99s-more-to-tracking-than-conversion/comment-page-1/#comment-44378 Andres Sun, 13 Apr 2008 06:14:50 +0000 http://www.jackhumphrey.com/fridaytrafficreport/tracking/there%e2%80%99s-more-to-tracking-than-conversion/#comment-44378 Now the question is: Which product is the recommended one to track each step of the process? Now the question is: Which product is the recommended one to track each step of the process?

]]> http://www.fridaytrafficreport.com/there%e2%80%99s-more-to-tracking-than-conversion/comment-page-1/#comment-43964 barbara Bix Tue, 08 Apr 2008 14:40:43 +0000 http://www.jackhumphrey.com/fridaytrafficreport/tracking/there%e2%80%99s-more-to-tracking-than-conversion/#comment-43964 The point about tracking conversions throughout your sales cycle is critical offline as well as online. Most companies have defined stages in their sales cycle. Salesforce, ACT, or any other lead tracking system will automatically insert the date when you move prospects from one stage to the next. As Michael points out this is the best tool for letting you know where your most promising prospects are getting stuck, so that you can apply the right marketing programs to get them "unstuck". Better yet, these dates help you identify your most promising prospects because those that buy the quickest, use up the least of your most expensive resource: your sales person. Once you pinpoint your most promising prospects, you can get to know them and use something more directly relevant than charging for your newsletter to qualify accounts... The point about tracking conversions throughout your sales cycle is critical offline as well as online. Most companies have defined stages in their sales cycle. Salesforce, ACT, or any other lead tracking system will automatically insert the date when you move prospects from one stage to the next. As Michael points out this is the best tool for letting you know where your most promising prospects are getting stuck, so that you can apply the right marketing programs to get them “unstuck”. Better yet, these dates help you identify your most promising prospects because those that buy the quickest, use up the least of your most expensive resource: your sales person. Once you pinpoint your most promising prospects, you can get to know them and use something more directly relevant than charging for your newsletter to qualify accounts…

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