Success Comes From Striving To Be The Best

…at least as far as authority site building goes.

Being the best pays really, really well in many markets. Take your pick from among the places you’ve listed in your bookmarks. I’ll wager there are some millionaires, and billionaires, behind some of the sites you’ve marked as favorites and visit often.

I can also tell you that whatever those sites are about and whatever markets they are in, there are thousands if not tens of thousands of people who want to be where they are and haven’t come close.

Success is all around you every time you logon… 

There are millionaire bloggers. There are millionaire service and special interest site owners from dating to gossip to untold numbers of entertainment sites. There are millionaire consultants, coaches, wine connoisseurs, travel experts, information sales people, writers, authors, speakers, and show offs.

There are millionaire jokesters. Millionaire marketers. Millionaire self-help gurus.  Million and billionaire software programmers.

There are artists, poets, musicians, and shopping cart owners of every kind selling things you’d never dream would produce millions in sales.

The one thing – the only thing – that sets the thousands upon thousands of success stories on the web apart from everyone else is that they are all considered the best source of whatever they provide. They might not even BE the best.  It’s kind of subjective, you know. But enough people think that they are, and that means that they do very, very well with their web businesses.

What It Takes To Be Among The Best

1. You absolutely must have a unique “voice” on the web. It can be through your unique products or services or your actual voice, whether written or audio/video.
2. You HAVE to stand out in your niche as much as the people you follow stood out to make you bookmark their sites.
3. Seth Godin said it best.  The word “remarkable” took on new meaning when he wrote “Purple Cow.”  You absolutely have to find a way to bring remarkable service, content and products to your niche that just blows everything else away, or at least blows away enough of the competition that you are right up there with the best of the best in your niche and making the money you want to make with your business.
4. Sometimes you don’t have to be the best.  Just better than the vast majority of your competition.  If you find yourself running from a bear in the wild,  you don’t have to outrun the bear.  You just have to outrun the person running next to you!
5. Pull heart strings, tell great stories, engage people, be real, be honest, go the extra mile, do things no one else will do to win visitors and business.  You’d be surprised how easy it is to stand out and be remarkable by simply keeping your word, supporting your customers, and providing superior customer experience!
6. Be ultra creative and open your mind beyond the status quo of whatever is hot in your market at the moment.  Lead, do not follow.  Set trends, don’t wait to capitalize on them after someone else sets them.
7. Be the first.  Do something no one has ever done.  Give away what people sell and sell what people are giving away.
8. Find out what everyone else is doing in your market and then run to meet the needs of everyone in the market that your competitors have not satisfied.  You’ll be surprised how many people are still waiting for something remarkable to happen!
9. Learn to give and give freely.  Let go of everything you think is supposed to be done only a certain way and change the whole game that’s being played in your market.  Break rules and break the bank.
10. If everyone is selling something in your market, learn how to give it away and make twice as much money with the following you attract.  (This is being done with great success in a lot of places!)
11. Work harder and longer than everyone else is willing to work.  Picture what your ultimate goal is and then picture what you wouldn’t do to achieve it.  And then stop complaining about how much work it is and get to work!

By now you know, especially if you’ve seen Highlander, that there can be only one “best.”  But reading between the lines you also know that you are not required to be the actual best to win big.

I would nominate countless other bloggers as “the best” before me. But my blog and what it’s brought me thus far suits me just fine while I continue to work toward becoming the best in my market.  And I know that long before I ever become the best I will be able to retire without a care in the world.

Here’s to never having to be the best to have one hell of a life!

Tagged as: authority site building, be the best, being the best, remarkable, seth godin, success