Comments on: Study: Paid search accounts for only 15% of clicks http://www.fridaytrafficreport.com/study-paid-search-accounts-for-only-15-of-clicks/ Blog promotion, social marketing, and link building tips. Wed, 01 Feb 2012 09:42:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ian Orford@thinkpad http://www.fridaytrafficreport.com/study-paid-search-accounts-for-only-15-of-clicks/comment-page-1/#comment-76038 Ian Orford@thinkpad Tue, 10 Mar 2009 14:12:02 +0000 http://www.jackhumphrey.com/fridaytrafficreport/?p=2281#comment-76038 I can really clarify this issue jack. Last October, one of our main affiliate programs suddenly disallowed all PPC traffic and 'brand name' bidding. It was devastating at the time. We had organic traffic to the site, but not as much as we wanted. We were spending roughly $5000 per month on Google PPC, and making about $5000 profit, not bad but the stress and the fine balance between a real ROI, and loosing it some months was awful. In addition we were spending a lot of money on keyword tools, PPC tracking software, and the next latest and greatest PPC course. (It's one of the reasons I couldn't understand why you promoted PPC Classroom Jack, it didn't fit) As soon as we stopped using PPC, and paying real attention to SEO, two things happened. Stress went down, enjoyment went up, and so did profit. Clear profit the first month without PPC was $4000, the next month $4300. Last month, February, it was $9300! Thats from a site with a Page Rank 3 and an Alexa Rank of 523367, because the traffic that comes is 'high commercial intent' traffic, in other words, we have optimized for the buying keywords along with giving what we think is good high interest content and reviews We now have tons of great keyword info from Google Analytics, for free, great real time stats from HitTail, (A superb service), the site is worth tons more and our skill set now allows us to duplicate what we have done with other sites. If you have a heavy reliance on PPC, moving is very scary. But until you learn to get the organic traffic you deserve, and spend the time initially to implement it, you wont be realizing your sites true potential. Cheers, Ian <abbr><em><abbr><em>Ian Orfords last blog post..<a href="http://www.thinkpadtoday.com/lenovo-canada-thinkpad-coupon-and-st-patricks-8-day-sale.htm" rel="nofollow">Lenovo Canada ThinkPad Coupon and St Patrick’s 8 Day Sale</a></em></abbr></em></abbr> I can really clarify this issue jack. Last October, one of our main affiliate programs suddenly disallowed all PPC traffic and ‘brand name’ bidding. It was devastating at the time. We had organic traffic to the site, but not as much as we wanted.

We were spending roughly $5000 per month on Google PPC, and making about $5000 profit, not bad but the stress and the fine balance between a real ROI, and loosing it some months was awful.

In addition we were spending a lot of money on keyword tools, PPC tracking software, and the next latest and greatest PPC course. (It’s one of the reasons I couldn’t understand why you promoted PPC Classroom Jack, it didn’t fit)

As soon as we stopped using PPC, and paying real attention to SEO, two things happened. Stress went down, enjoyment went up, and so did profit.

Clear profit the first month without PPC was $4000, the next month $4300. Last month, February, it was $9300!

Thats from a site with a Page Rank 3 and an Alexa Rank of 523367, because the traffic that comes is ‘high commercial intent’ traffic, in other words, we have optimized for the buying keywords along with giving what we think is good high interest content and reviews

We now have tons of great keyword info from Google Analytics, for free, great real time stats from HitTail, (A superb service), the site is worth tons more and our skill set now allows us to duplicate what we have done with other sites.

If you have a heavy reliance on PPC, moving is very scary. But until you learn to get the organic traffic you deserve, and spend the time initially to implement it, you wont be realizing your sites true potential.

Cheers,

Ian

Ian Orfords last blog post..Lenovo Canada ThinkPad Coupon and St Patrick’s 8 Day Sale

]]> By: veroniica12 http://www.fridaytrafficreport.com/study-paid-search-accounts-for-only-15-of-clicks/comment-page-1/#comment-76037 veroniica12 Tue, 10 Mar 2009 13:56:35 +0000 http://www.jackhumphrey.com/fridaytrafficreport/?p=2281#comment-76037 Interesting, but it's not surprising. I find, being an avid web surfer and participant in web communication, that the paid for advertising just doesn't seem safe. I always feel like they're trying to trick me. Therefore, why would users I'm trying to attract feel any different? However, due to hindsight bias and other biases that could affect my experience and opinion in a unique way, independent of other web surfers, it's always good to have scientific data to back up my hunches! Thanks for the post :) Interesting, but it’s not surprising.

I find, being an avid web surfer and participant in web communication, that the paid for advertising just doesn’t seem safe. I always feel like they’re trying to trick me. Therefore, why would users I’m trying to attract feel any different?

However, due to hindsight bias and other biases that could affect my experience and opinion in a unique way, independent of other web surfers, it’s always good to have scientific data to back up my hunches!

Thanks for the post :)

]]> By: Jack Humphrey http://www.fridaytrafficreport.com/study-paid-search-accounts-for-only-15-of-clicks/comment-page-1/#comment-76032 Jack Humphrey Mon, 09 Mar 2009 23:14:42 +0000 http://www.jackhumphrey.com/fridaytrafficreport/?p=2281#comment-76032 Tak - I'd say any blog with 10k posts, unless they were regurgitated articles or scraped content, is going to darned well. The web as a whole rewards rich sources of original content very well. The people AND the engines. I post and rank all the time. And I don't have nearly that many posts on this blog yet. Tak – I’d say any blog with 10k posts, unless they were regurgitated articles or scraped content, is going to darned well. The web as a whole rewards rich sources of original content very well. The people AND the engines. I post and rank all the time. And I don’t have nearly that many posts on this blog yet.

]]> By: Tak Hikichi http://www.fridaytrafficreport.com/study-paid-search-accounts-for-only-15-of-clicks/comment-page-1/#comment-76023 Tak Hikichi Mon, 09 Mar 2009 18:58:36 +0000 http://www.jackhumphrey.com/fridaytrafficreport/?p=2281#comment-76023 I have so many Adwords campaigns I run for affiliate programs. I am content only because they're on autopilot -- but your post now makes me think what if I optimized for those sites? As I learn more about blogging, it should attract more organic search results. A friend said he's always hit momentum when he reached 1000th post. Then anything after that, it ranked anything he posted. Is that true? I have so many Adwords campaigns I run for affiliate programs. I am content only because they’re on autopilot — but your post now makes me think what if I optimized for those sites? As I learn more about blogging, it should attract more organic search results.

A friend said he’s always hit momentum when he reached 1000th post. Then anything after that, it ranked anything he posted. Is that true?

]]> By: Joseph Ratliff http://www.fridaytrafficreport.com/study-paid-search-accounts-for-only-15-of-clicks/comment-page-1/#comment-76019 Joseph Ratliff Mon, 09 Mar 2009 18:09:18 +0000 http://www.jackhumphrey.com/fridaytrafficreport/?p=2281#comment-76019 I agree with the stats from E-consultancy...but paid search would only get a smaller percentage anyhow...until Google decides to put sponsored results within the main listings...which probably won't happen. Do you look to the right side, or in the big ugly box at the top of the listings first when you search for something? SEO will be important, no doubt. I agree with the stats from E-consultancy…but paid search would only get a smaller percentage anyhow…until Google decides to put sponsored results within the main listings…which probably won’t happen.

Do you look to the right side, or in the big ugly box at the top of the listings first when you search for something?

SEO will be important, no doubt.

]]> By: Gary McElwain http://www.fridaytrafficreport.com/study-paid-search-accounts-for-only-15-of-clicks/comment-page-1/#comment-76006 Gary McElwain Sun, 08 Mar 2009 19:50:59 +0000 http://www.jackhumphrey.com/fridaytrafficreport/?p=2281#comment-76006 Jack, Thanks for the statistic. With the 153 different PPC Couse offerings in my email, I would be led to think that's the only way to get clicks. But thanks to the Friday Traffic Report I know better. Thanks for keeping me informed about all these shiny objects, out to distract me. Gary McElwain <abbr><em><abbr><em>Gary McElwains last blog post..<a href="http://successpillars.blogspot.com/2009/03/weekly-dose-of-sunday-comics.html" rel="nofollow">Weekly Dose of Sunday Comics</a></em></abbr></em></abbr> Jack, Thanks for the statistic.

With the 153 different PPC Couse offerings in my email, I would be led to think that’s the only way to get clicks. But thanks to the Friday Traffic Report I know better.

Thanks for keeping me informed about all these shiny objects, out to distract me.

Gary McElwain

Gary McElwains last blog post..Weekly Dose of Sunday Comics

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