Setting Up Your OWN Syndication Network

Businesses pay an untold, large sum of money every day to syndicate press releases and run paid advertising on sites all over the web. What they are buying is the results that authority sites have worked hard to get. Through painstaking, quality content development and massive marketing efforts, popular authority sites that have hundreds of thousands to millions of visitors per month are netting huge amounts of money through paid advertising.

By paying for advertising on those sites, businesses are able to skirt all the work it takes to build an authority site of their own. They have this luxury, and they are the only ones who do, because they have big bucks to pay for ad space anywhere they want.

This is not a luxury everyone else can afford

The rest of us, me included because I refuse to pay for most advertising, this isn’t an option. When you get the same amount of traffic (or more) per month for free, it’s hard to pay anyone for ad space!

SYOC (Syndicate Your Own Content) for Free or Very Cheaply

Did you know that hundreds of social sites allow you to run your RSS feed on them in your profile? After publishing this post (and this is precisely why blogging rocks for traffic) my content is syndicated across dozens of sites across the web. My Twitter is updated, my Google Reader is updated, my profiles on Mashable, Facebook, Myspace, and countless others are all updated the instant I publish new content.

Websites who run my feed are all updated without moderation, instantly. You ask how I get so many links? It’s syndication baby!

When a reader, who is also a blogger, sees my latest post through my feed they can post about it on their blog. And they do. Every day. So private feed readers are an important part of this syndication process.

Podcasting Opens Up a Huge New Channel

Now carry it forward into other media. The above deals only with written text, right? Heck no!

Audio and video content have their own directories, podcast directories, that you can get listed in with your podcast feed. Video as well. Doesn’t matter if you do audio or video, it’s all podcasting. Check out my recent podcasting guide to find out more about opening up a huge syndication channel by publishing audio and video content.

Start podcasting and you have a new feed for people to subscribe to, like my Webside Chats podcast, and through which you can syndicate to all the sites you currently have profiles on plus a whole new set of sites that specialize in audio/video content and podcasts.

Video Syndication

Using video syndication software you can get off YouTube as your only outlet and start broadcasting your video content to all the video sites on the web that matter. This step is easy. You’ve already done your video and uploaded it to YouTube. Might as well take the next, extremely effective step and syndicate your videos all over the web.

Can’t make video? Poppycock! Anyone can get into video with without experience with tools like AniMOTO!

Big Business Cannot Compete With Us

Because big business has no interest in really doing what we’re doing, and because they can just buy traffic all day long, AND because social marketing is between real people and not corporations and people, they cannot compete with the reach we have.

Big business cannot get on the networks we are on and gain meaningful followings, for the most part. They also don’t know what it takes to make real connections and draw big followings because they don’t understand social is personal. It’s people to people networking.

This is to your advantage. While competitors spend billions on advertising (that many people know how to block with browser plugins) you can have free reign on high traffic networks, communities, social profiles, and microblogs to draw people to your site.

Mostly by setting up profiles and syndicating your feed to all the tons of sites that let you keep your friends up to date with your RSS feed.

Instead of paying for access to a large press release network (there’s nothing wrong with that by the way) you set up your own far-reaching network and post to it for free or very cheaply every time you post to your blog.

Getting Started

If you haven’t noticed all the places, where you currently have a member profile, that allow you to insert your RSS feed, go back and check each and every profile you have! Insert your RSS feed(s) and start building your network.

Make sure you post your blog feed to Twitter with a tool like Twitterfeed.com. Syndicate your feed to Tumblr and Pownce as well. In fact there are TONS of places like these where you can do this. Check out Hellotxt.com to see what’s possible!

Feel the Power

Imagine updating all the ping directories and all the sites that carry your feed, along with all the subscribers who are following your feed, the instant you publish a new post. The power of this is staggering and the results, if your content is good, are incredible.

To take it to a whole new level, hundreds of people have joined Social Power Linking where I have stashed all my tricks, like this one. And where collectively we are generating millions and millions of visitors each and every month. Now THAT’S power!

Tagged as: Content Syndication, feed readers, rss syndication, video syndication