I just came from reading some excellent material at SearchEngineLand’s “Small is Beautiful” column.
In their own words:
“Small Is Beautiful is for the millions of small businesses that have to compete against larger, often better staffed and funded rivals for top positions in search rankings and ads. Columnists offer creative advice and tips that smaller, nimble search marketers can exploit to gain a competitive advantage online.”
I particularly liked this post: “Representing Your Business on the Social Web” by Bill Slawski. Bill wrote a fine piece here which applies to every marketer using social media for exposure.
There are some quotes and pointers to further reading in this one that I highly recommend.
There are also several other great posts in the Small is Beautiful series. Check out their ongoing case studies of small online businesses too.
