Running a Blog Comment Contest: A Case Study with Bagettes.com

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Bagettes.com, a innovative custom photo gift manufacturer, recently launched their new website built on the WordPress blog platform with photo design tools to better serve their customers and streamline their production process.

Their Cyber Monday Challenge: How do they create a buzz about the new and improved photo bag website http://www.PhotogiftsbyBagettes.com.

Solution: A Sweepstakes Contest.

Early Monday morning a simple email was sent out to their opt-in list inviting customers to enter to win 4 custom photo bags. All they had to do to enter was go to the new website and make a comment on their favorite product describing why they love it. When they did, their name was entered into the drawing ending at midnight CST on Thursday 12/3.

Results: Over 200 customer comments / testimonials in less than 2 days AND lots of great information and reassurance for new customers to see when choosing a product for themselves or as a gift.

The comments were an amazing testament to the level of customer satisfaction the owners, Felice and Bryan Azorsky, have worked so hard to achieve. And what better way to convince a new customer to buy than a raving endorsement from a previous customer!

Here are some sample comments:

I’m in love with your bags because it’s “the gift that keeps on giving” you always have the ones you love with you and that puts a smile on your face. The hipster is so “now” and I don’t feel as safe carrying a large bag all the time. I’m proud to wear bagettes, but its even more fun giving them as gifts!

I love bagette bags! I’ve given them as gifts to grandparents over the years and they both say they receive so many positive comments everywhere they go (I gave wallets to each grandmother). People continually ask them where they got them. The gifts are so special and unique because they capture memories and invoke the feelings of love and connection every time they’re used. Each one is a “one of a kind” and the designer is yourself. Thank you bagettes for helping make my gifts, gifts of love that keep on sharing!

When I came across your website, I knew it was the perfect place to look for a unique gift for my sister. Her son, and only child, was murdered in July 2000 so she treasures anything she receives as a gift that has a picture of him on it. We also belong to a support group for others who have lost someone they love to murder and the feeling is the same. You have created a product that touches many people in ways you can’t even imagine. Bless you.

I love, love, LOVE Bagettes cosmetic bags! I gave one of them to each of my bridesmaids for a gift at our rehearsal dinner in June, and I still hear how much they love the bags and the memories on them. That’s what makes Bagettes so great – you get to carry your memories with you wherever you go! I can’t wait to order my own – with one of my wedding photos on my Bagette, of course! Thank you for making such a high quality product!

I have ordered more than once from bagettes. These are the best thing ever. I have given them as gifts to my daughter, daughter-in-law and best friend. You know you have done well at choosing a gift when your recipient cries when she opens the box. They are very well crafted and I have always been pleased with the results. Thank You Bagettes.

Oprah should have these on her ‘favorite things’ list!

I have ordered your super-fantastic medium cosmetic bags for family members and myself. The double photo option brings back uber happy thoughts from a fantastic trip to Italy. Being a bit of a shutterbug everyone loves their personalized special gift. The traveling cosmetic bag keeps good cheer when away from home on work related travel. Love it, love it, love it.

I love the small cosmetic bags. I gave them away a few years ago to my mom, mom-in-law and grandma. They are such a perfect way to show off the (great) grandchildren. They are fashion, function and fun all rolled up in one!

I have searched the web for make-up bags that are useful, as well as CUTE! Let’s just say that I have found them! Bagettes allows us to make our most unforgettable memories come alive. I also appreciate how well crafted and clear the bags/pictures are; that is hard to do at such affordable prices. In the past, I always used to lose my bags, but how could someone lose something so cute?!?

I was introduced to bagettes by a friend at work. We had a bridal shower and with the pictures she gave us all thank you bagette make up bags. I have been a loyal customer ever since. Everyone in my family has received one. Bagettes makes me look good at a reasonable price. I can’t say enough about them!! The quality is great and they make people smile.

Now the new website has hundreds of comments for prospective buyers to help them evaluate the company and the products before they make a purchase. The entire promotion cost very little and more than solved the Cyber Monday problem within hours.

For more information about Bagettes and their custom photo gifts, photo purses and bridesmaid gift ideas, you can contact them at:
888 894-2496 or on the web at www.PhotoGiftsbyBagettes.com.
Sweepstakes info: http://www.photogiftsbybagettes.com/bagettes/sweepstakes.
On Twitter @Bagettes and on Facebook www.facebook.com/bagettes

To find out more about the owner, check out Felice’s blog (coolest blog name ever) at www.BlogChickaBowow.com