Have you ever wished you could just skip all the clicking-to-get-paid monetization schemes and just get paid a decent amount for every visitor who simply lands on your site?
A new ad network seeks to give webmasters this opportunity soon. It’s called Pay Per Play and many bloggers have been buzzing about whether or not it will fly. From all the reviews I’ve read, it seems people are generally excited about it.
What happens (or will happen when they launch the service) is you load some code on your site and, when a visitor hits any page of your site, a 5 second audio advertisement plays.
What if the visitor’s speakers are not turned up?
That was my initial reaction as well. Apparently PPP is factoring in a percentage of surfers without sound and pricing the advertising accordingly. In a way it’s much like banner advertising. Anyone can easily install ad blocker software that hides advertising on every site they visit, so advertisers already have to take this small percentage of people into account.
That people can do this doesn’t mean anywhere near a significant amount of people have installed software to block ads. So speakers being turned down while surfing, on an ever louder web, should comprise a smaller group of surfers.
Will Pay Per Play Work?
Until it launches and early results are in, no one knows. PPP is hopeful they are onto something big, as are their affiliates. They pay commissions in a couple of different ways and if the network takes off, early affiliates will experience a windfall of commissions.
I feel it’s better to be in for the ride and see how it goes than possibly watch the thing take off from the outside. I hate when that happens!
{ 6 comments… read them below or add one }
Hmm, very interesting. Well worth looking into.
May be it will turn better than the adsense huh I mean… without visitors click
you get paid. I’m definitely in for a try.
Thanks Jack.
This is worse than popups… my ears just died a little inside.
I do not care much for it myself – do not think the millions of people who surf the web while they are at work are going to like it much either.
I joined PPP, and after discussing it with a few fellow marketers and non marketers alike, I came to the conclusion – might be wrong – that all some sap who is surfing the web at work need is yet another “sound” that tips off the Bosses they are surfing the web.
So I’ll be leaving these PPP ads off of my sites – I do not want those millions of people surfing the web from work to not visit or revisit my sites.
Just my 2 cents.
Andrew
As far as I am concerned the slob who surfs the web at his employers expense should be fired anyway!
Anyone who does not want to listen to these commercials can easily turn the
sound down on their PC and turn it up when they want to listen to something.
I do it, and it takes one second. We are already getting sound on nearly every website because it is the thing to do. Now I or someone else will be getting
paid for all that noise instead of listening for free.
Why should I give FREE CONTENT to everyone in GOOGLE LAND and get nothing in return? Now I will get paid for something!
eclaires
So I guess that is the answer then… we should get paid simply because The “slob” landed on our page? As far as getting fired? What do you think the majority of those “cube slaves” do during the day at work?
Every site has sound? Very few sites I visit have sound on them – except for the sites that have the auto play video. Now my Granddaughter on the other hand (she is 11), she visits sites all the time with sound (Disney, Hannah Montana, etc)… but very few I visit do.
Guess I (and those poor slobs) have to change our surfing habits to appease the advertisers and turn our volume down. Oh… but then we will not hear the ads. Guess that will not work either – now you will be getting paid for playing the ad they did not hear.
I’ll not even get into the “why should I give FREE CONTENT to everyone in GOOGLELAND and get nothing in return” … that does sound like an issue if you are not getting anything in return. I’d quit doing it
I have this working on my site but the payouts are terrible. By the way, my daughter is a Hannah Montana fan too!
Hannah Montana’s last blog post..Out & About With Mom