According to eMarketer, 34 Million moms log onto the web each month. That makes them one of the largest user groups online today. They’re powerful too. I call them the “momfia!”
They may look unimposing. But just cross them in the wrong way and you’re in a whole heap of trouble! Ignore them and you’re missing out. Get on their good sides, respect them, and just see what can happen!
What’s the big deal about moms?
- They know more about what the kids are doing online – so they know more about the web in general.
- They make the bulk of household purchase decisions.
- They chat it up – mommy blogs have some of the highest comment counts of any blogs on the web today.
- They network. Mommy blogger groups are everywhere. And they are some of the most networked people on the web today.
- They take each other seriously. Their brand of networking is not just casual. They are pretty hardcore about using their groups to help each other a lot more than other groups do.
Here are 10 misconceptions about Mommy bloggers from a mommy blogger who knows.
What do moms have to do with you?
Well, the household purchase decisions should have you sitting up in your seat. What can you do to make sure you are “mom friendly” in your marketing? How about how you describe your products and services? Do you sound like someone a mom would follow, buy from, or blog about?
Mom’s have a language of their own online. They have special keywords that evoke meanings that are different for them than other people.
Knowing these things can help you reach out in more meaningful ways to this powerful, savvy demographic. Because another thing moms do is buy from each other! Trust is everything for them, like with most people. But they are so well-connected, they don’t often have to go outside their circles to buy stuff they need or want.
They trust each others recommendations and buy according to what their circle likes.
Being recommended by a “hub mommy,” (someone who, by simply nodding in your direction, could send you tons of traffic and send sales soaring), is a big deal. Any advertiser can tell you that. More ad dollars are spent on mommy blogs than probably any other type of blog on the web! Advertisers know moms are one of the very most valuable audiences to get in front of on the web.
Learn about the mommy craze. This large group deserves your respect and attention when you are working to impress some of the most powerful people on the web!
Get to know mommy (or Mom) bloggers to get a feel for the Momfia
- Heather Armstrong – Dooce.com
- Amy Amy Lupold Bair – Resourceful Mommy
- Elizabeth King Humphrey – (no relation)
Coastal Carolina Moms - Laurie Turk – Tip Junkie
- Melanie Edwards – Modern Miami
- Jessica Smith – Jessica Knows
- Renegade Moms – Don’t Call It A Mommy Blog, Dammit!
Need More Mommy?
Check out Radical Parenting’s list of top 50 mommy bloggers.
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What a great inside look at the nature of the Mommy Bloggers. Although I am no longer an active Mommy blogger, I feel that Grandmommy bloggers share many of the same concerns and characteristics. As usual, FTR provides some great information and insight.
I love your closing sentance: “This large group deserves your respect and attention when you are working to impress some of the most powerful people on the web!”
Thanks for the great supporting post for all those mom-blog-ess’ out there!
Thank you so much Jack for giving us the “mothers” special attention and the much needed respect. I am a mom myself and found your post very interesting.
Thanks so much for the mention Jack! I am loving the moms I’ve met through blogging and it truly is a great community to be a part of.
What a great article! We are definitely taking over the world one mom blog at a time!
@Melanie – I’m a fan. Plus, I fear being on the bad side of the Momfia!
Thanks Jack, your posts are always so full of content. You put my weak blogging efforts to shame.
It’s nice to see someone — especially a man — recognize and give a shout out to the power of just being a mom. I feel like most people require more than that from someone before she’s considered a success.
And, yes, you should be afraid. The love a mom has for her kids makes her passionately opinionated about a lot of things that go on in this world!
Thanks for all the great resources. I’ll be checking out lots of new blogs.
Jennifer
Jack, you nailed it with this post. Over the years, the most loyal and influential customers in my business have been, and continue to be, professional women. Most, if not all, are Moms too. Many of my best business and professional contacts have come as a result of these well-networked women. If you are trying to grow a business today, this is the one demographic you need to listen to.
Great post…
I can see this trend within my own family with more of my female relatives being online than my male relatives.
Regards,
Karl
F%*& you. Just kidding, we love you!!! Thanks for the plug.
@RM2 – You’re living proof of why it is wise to stay on the good side of mom bloggers!
Yes, mommies DO rule the web and they form a very large group of opinion-makers.
Modern moms are really flexible. It shows from the nature and scope of work they have today. They can be a driver, a cook or even a snow melter, name it they can do it.
Awesome post!! I’m so proud of my mom..she rules! =)
I am already tempted to introduce my mom in the world wide web, the fact that she has more time in the house, I feel that she can do better working virtually in the safety of our own house. Thanks for sharing this to us.