Anyone using Social media to get traffic soon discovers they’ve been sucked into the black hole of time management.
Even if you hire 2-3 outsourcers from the sub-continent of India and work 24 hours a day yourself – you can’t possibly keep up with all the emerging web 2.0 properties and follow your metastasizing universe of new friends.
There is a simple and profitable solution to this overload or as I call it Social Media Productivity.
The next time you are doing ANYTHING on Twitter, Facebook, blogging etc. just ask yourself this one question:
“How Do I Get Paid?”
The moment you ask your activity to pass through this simple filter – you’ll gain instant clarity, your stress level will go down while your profits go up.
First you’ll need to answer this question in general – how DO you get paid? How do you monetize your business? “Getting traffic to my site” is not sufficient. What kind of traffic do you want? How are you positioning your traffic so that when they arrive they’ll take a profitable action?
Before Facebook or Twitter, Jack Humphrey built his business model on the concepts inside his first book “Power Linking” in which he made the case for linking your web property for profitable traffic you could sustain even if the search engines dropped you completely.
Social media gives us an even better platform for achieving this model – but, if you spend all your time following the herd instead of intelligently and intentionally using your time – you will end up exhausted and broke.
Mistress Mia.com is an authority on Social Media Productivity and helps online entrepreneurs get “unstuck” with innovative ideas and fun.
For more information about leveraging your time online go to MistressMia.com for “Structure and Discipline for Naughty Marketers” and follow her at Twitter.
{ 3 comments… read them below or add one }
You’re not kidding, I’m definitely guilty of being “sucked into the black hole of time management”
The biggest problem for me about ‘Social Media Marketing’ is knowing where to spend my time. I’m just one person and I cannot afford to outsource any of this stuff. Heck, even if I could afford it I wouldn’t know what to tell them do. I’m desperately in need of a workable strategy. But where do I start?
So many social networks and yet so little time!
John O’Hara
United Kingdom
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Article too short with no examples.
This is a pretty weak effort. More like a tv commercial for Mistress Mia.
Change the channel.
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John, you have brought up something important here and that is not having a plan. Getting the ideas out of our head and down onto paper is often the greatest obstacle to getting started. Within Jack’s Blog Success Program is a 60 day plan that provides you with a daily task list, that if implemented (not just read) will have you unstuck and doing the right things at the right places in the right time frame and if you did have an someone to outsource to you would have a set of detailed instructions you could pass on to them. Why re-invent the wheel? The path to success with your blog has already been created.