Michel Fortin is a cool dude. He’s widely known as one of the most important copywriting experts to follow on the web. But he’s also got something going with his wife, Sylvie, that looks pretty cool. If you’ve ever wanted to learn about “viability research” as it pertains to market research, the Fortins have some great insights on the subject.
Michel’s recent post, “Why Some Marketers Are Psychics,” sheds light on why some of the people we envy for their ability to pick winners are able to do what they do. Developing your ESP for picking winning products and hot markets is a key to developing a profitable online business.
If the post above turns on some lights about viability research, you might want to check out Michel and Sylvie’s Success Chef recipe book on developing your “nose” for picking hot markets to go after.
Viability Research Concepts
Proper viability research also allows you to…
- Discover new, hungry and profitable markets.
- Locate your best, underserved markets for your products.
- Exploit profit opportunities hidden deep inside your market.
- Find or create new products you can sell them or monetize.
- Plug costly leaks that are sucking your business dry.
- Create new delivery systems to maximize your profits.
- Duplicate your efforts quickly, easily and economically.
- Save loads of time knowing you have the right market.
- Ensure each product you sell is successful from the start.
- Focus on what works, and dump what doesn’t.
