Simple, clean, give them eyes a rest type of stuff.

Thanks for the informative post Michel.

Joseph Ratliff

I agree that the headlines are critical. When creating sales letters or websites I always create a few different headlines and test each of them to see what my results are.

J.R. Jackson

J.R. Jackson’s last blog post..Your Calling is Calling!

I firmly agree in what you say that– if you don’t get people to start reading your copy, it doesn’t matter how good your copy is.

Just want to add some more…
Surfers are impatient and they want to acquire a fast information about what they are looking for and if you don’t have that “catch” they would definitely not read all those long narratives you have made…