Cool Site Review
My partner Brandon has been sending me to these incredible, in-depth marketing reports on a site called Marketing Experiments Journal.
Here’s their mission statement:
“MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the Marketing Experiments Journal (subscribe).”
We are working on the BlogSuccess sales process and trying to figure out some new, unique ways to get people to experience the value of the service and become active subscribers.
Our greatest asset is also the problem: we offer so much with this product that a sales letter just doesn’t cut it alone. By the time people get to the bottom of our traditional long format salesletter that they are forgetting the sheer breadth of our offer because there is just so much to it.
Our conversions for software and other easy-to-understand, single-purpose products are higher than our conversions for BlogSuccess. So we know we have work to do and have been researching some new ways to show prospects just what the value of being a subscriber is.
Marketing Experiments seems to have an answer to every question we’ve had this week regarding everything from the type of offer that works best to free trials to offering different payment options (1-3-6 month to yearly) and all kinds of other little things that may enhance conversions.
It seems like you are stealing paid content when you look at a “play book” on Marketing Experiments. You feel like you are looking at paid content behind a member wall, but you’re not.
Their public stuff is remarkably valuable in this age of “fluffy” content. Just scan their Research Archive and you’ll see exactly what I mean. This stuff is deep, valuable, take-it-to-the-bank research.
If you are setting up a new product, a recurring revenue model, or need help with your headline writing skills and you want to cheat off of someone else’s work rather than constantly testing your own stuff all the time, then Marketing Experiments is a site you definitely need on your bookmark list.
