Have you noticed that some marketers are using a much more detailed sales process these days?
Many people are also going with continuity programs (monthly memberships) to stabilize their online business. Of course you know I have an affinity for membership sites. BlogSuccess.com will be launching December 2nd and is the biggest, most ambitious membership site project our company has ever taken on.
Investing heavily in a professional membership isn’t something you do unless the return on that investment is pretty much guaranteed. So we believe in using recurring revenue, monthly memberships, in a big way and they are the core of our business.
Don’t Freak Out! Everyone started where you are today…
You don’t have to start where we are today. When we started we used simple, inexpensive solutions for our continuity programs which brought us to what we’re doing today: Hand-coding the perfect membership and training solution for our needs.
To experience the growth we’ve enjoyed over the past 4 years, you simply have to get out of the single-product, one-off sales treadmill and think about how to get a regular flow of recurring income going for your business. Trust me. It changes the whole game in ways you cannot imagine.
If you are selling a one-off product of any kind, and only selling a hot prospect once and then letting them go when they are in a prime mood to buy more from you, you aren’t realizing your real customer value.
How To Boost Your Customer Value
Someone who is making great strides in training people to implement sales structures that are much more profitable is Jordan Hall. And he’s just launched something called “Turbo Continuity.”
Turbo Continuity is getting some serious attention from the players in online marketing and Jordan is releasing information about the program this week to everyone who gets invited.
Well, consider this your invitation. Check out what Jordan is up to and learn how his sales system and continuity ideas could help you take your customer value from whatever your profit is on your single sale to double or triple that with some tweaks in your process.
Oh, and while you’re there, check out what a high quality camera, good editing, and a good back drop can do for your web videos! Jordan and his team did a fabulous job on this video.
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Jack,
Member sites, newsletters, cd’s of the month are all the rage right now and for good reason. How’s the link contest coming along and when the winner(s) going to be announced?
Alexander
It’s going – would like more participation of course!