It’s Whiteboard Friday at SEOMoz and Rand has an excellent video on the link building power of giving your readers embeddable content to post on their sites.
People have been using this tactic for years and it is getting pretty easy to create and distribute widgets, videos, and badges with tools like Vimeo’s video player which includes embedding capabilities for your viewers.
Go get more links and direct traffic by giving your readers stuff to post on their sites! Rand shows you how and why…
SEOmoz Whiteboard Friday – Embedded Content & Linking from Scott Willoughby on Vimeo.
{ 2 comments… read them below or add one }
To incentivize is the key, of course. As with everything the applications may have to broken down into niches unless there’s a broad category such as humor.
Great video. As for incentives, how about an affiliate program? That seems to be the most straight forward solution…”here’s some embeddable content, it will make you money”. I was never quite clear on how/if Google can detect affiliate links and discount them, but my impression is that they can’t right now. If anyone has more info on this I’d appreciate it. Thank you!
Brian