Ah the lowly press release. One of the best kept [tag-tec]link building[/tag-tec] secrets on the web for links and traffic. It’s a wonder why more people don’t use [tag-tec]press releases[/tag-tec] regularly. Don’t get me wrong, hundreds of thousands of people do submit the occasional release, but most don’t do it right or take advantage of the linking and exposure they could get out of them.
And the big cardinal sin is not doing them regularly. If your business is truly a mover and a shaker in your niche, you should have plenty of things to talk about each month.
For instance, you update your product or service. Send a release. You hire new staff. Send a release. You launch a new product. Definitely, send a release!
There are a lot more reasons to alert news junkies, reporters, media outlets, and your possible customers to changes, updates, and significant progress in your business.
That is, if you have something worth talking about. This immediately eliminates a lot of business models I see flying around like Adsense sites, but I’ve even seen people syndicate press releases for those sites!
What Happens When You Do A Press Release?
At PRWeb.com, depending on the service you order, your release goes out on “the wire.” That’s just PR lingo for their network. Now, if you just do a free release or donate $10, don’t expect much. You ALWAYS get what you pay for.
The tactic we use with incredibly good results is the $250 search engine optimized press release at PRWeb. It goes out to their broadest network of sites including Yahoo and Google News and every site belonging to the Emedia Newswire network.
That’s great and it generates a lot of traffic depending on the topic. But what’s even greater is the amount of sheer linkage it generates for your sites. I’m talking thousands, not hundreds of links.
With PRWeb’s SEO release service, you get to link to your site or any page within your site every 100 words or so. Been wanting more recognition from search engines for the keyword “weight loss?” Link that in your press release and your best keyword is an anchor link that goes to hundreds and thousands of places all over the web.
Yeah, maybe you’ve heard this before. But have you done it? Did you doubt the power of it and blow it off? Big mistake.
People don’t submit online press releases for ego’s sake. They do it because it drives links, traffic, and better rankings. If it didn’t, why would there be so darn many repeat offenders at PRWeb who submit regular releases at $250+ a pop?
Last press release trick…
Once you have submitted your release, write about it on your blog and do a trackback to the PRWeb page your release is on. Then you get an immediate link back to your site from one of the bigger sites on the net.
Find other press releases related to your topic and do a post mentioning a few and trackback all of them to get more authority links with the stroke of some keys and the click of a button.
This stuff is so easy people think it doesn’t work. Well, it sure does. And guess what? PRWeb isn’t the only game in town!
Test it and then leverage your reach across all the major PR networks and watch your branding, traffic, links, and rankings soar!
More From The FTR Link Building Series:
- Link Building On A Budget Part 1
- Link Building On A Budget Part 2
- Link Building on A Budget Part 3
- Building Links Using Trusted Directories
{ 6 comments… read them below or add one }
There is alot of great information here about LInk building and promoting your website.
Thanks, Tom Spanton, Transition Coach
Thank you so much for these great tips. But then, everything that you post is the same kind of great.
Looking forward to seeing you in Vegas the end of this month.
Great article. I really like the idea of how many of the successful blogs are really involved and linked in with other blogs in the niche.
Thanks for these tips. We’re doing a product launch now so your points on press releases are very welcome.
Do you think you always need to use a paid release service? For smaller announcement, what about free release services and using your RSS syndication. I just don’t know if every release, e.g. minor client wins, needs the full court press.
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Jeff – yeah for smaller releases I wouldn’t go paid every time. That’s not only expensive, it doesn’t get much media attention. Those guys are looking for real stories that will be interesting or topical enough to run on radio, tv, papers, or other sites. Smaller releases wouldn’t capture their fancy even if you paid for the ultimate syndication. Save the paid releases for big, relevant, topical news with a hook they can sink their teeth into and you’ll get your phone ringing more often.