A couple days ago I posted my chat with Chris Lang. If you haven’t listened yet, you should. The guy is really onto something big with Google social tools like Google Friend Connect, Reader, and YouTube. (Yes, YouTube is a full-blown, integrated social gadget now!)
Today Chris sends me this graph of his Twitter following from 5-12 through 5-18:
It seems to me that Chris is on fire all around the social web. I took his tip on increasing Twitter followers, and check out what’s happened to my numbers in the last week:
Chris turned his social marketing clout loose on the post from the 17th and I’m inching towards 100 comments and links from Twitter on that post alone.
I’m listening to this guy. You should too! His Twitter tactic is covered on the following page as well. On this page you won’t see a fancy suit, a Beamer, or any tell tale signs of a slick marketing guru. Chris is a straight up geek. The gurus are months behind ripping him off and selling his ideas as their own.
This is a good thing for you. The geeks are the ones to follow. When a guy like Chris is the only one talking about something, you know the ideas and tactics are cutting edge. No one, as yet, has stepped in with their expensive productions, huge staff, and million-dollar copywriters to claim the ideas and tactics as their own.
They will. As a little side show, just watch what happens in the next few months. It is always the same and it never changes. Chris’ stuff will be co-opted. It will be shined up and polished. It will be packaged and prepped for the masses. There will be launches, hype, and a type of circus atmosphere where “Google social experts” will simply sprout up out of nowhere like alley cats on trash night behind the restaurant.
But, you’re inside the restaurant enjoying your meal of traffic, rankings, and popularity. They’ll be getting the leftovers.
