Bill Urell, a Blog Success member who’s famous for finding all kinds of cool tools and information, just pointed us all to SemRush. This is one of the best search engine analysis tools out there. I like the data they pull up on my sites.
For FTR, they tell me the value of the traffic I get from Google organically. If I had to pay for it through Adwords, SemRush says I’d be paying $38,000.00 per month!
That’s a really cool way of looking at the value of the work we all do to get into the engines and rank for keywords that send us valuable traffic. What if you had to pay for the traffic you get from Google now? How much would it be worth? Check it out at SemRush!
Then, get some of that expensive traffic for free by learning how we “post and rank” at BlogSuccess.com!
{ 9 comments… read them below or add one }
That’s one heck of a bargaining chip for people interested in cashing in on their sites. Imagine being able to sell for a similar cash value. Is that something that goes into transactions like that?
Christopher – you’d better believe I’d include that and all the social profiles, links, remote blogs and everything else contributing to the popularity of the site that took a lot of work and time to set up. Just another tool to help sell sites for top dollar, which most people don’t do or know how to do.
Hi Jack, unfortunately semrush is very flawed. We have a reasonably high traffic site at thinkpadtoday.com, and when I say high traffic, its 1000+ uniques a day and that traffic is high ‘commercial intent’ traffic so its very profitable.
Because semrush cannot value brand name keywords or long tails of them, it is pretty useless for sites that actually sell stuff to people and gives the completely wrong impression of traffic and value for such sites.
Our site was shown according to them as having .5k (point 5) visitors month with a traffic value of $1400! I mean, how inaccurate can you get?
We have bounced several emails back and forth but they don’t seem to get it.
I would suggest that people do not rely on semrush as a traffic valuation system until they can get their database of keywords right, and an accurate way of valuing them.
Cheers, Ian Orford – ThinkPadToday.com
Ian Orfords last blog post..Win a Lenovo ThinkPad W700ds, ‘Name Your Dream Assignment’ Contest opens!
Woah, looks like a great deal, I’m going to look into this myself.
Thanks a lot for shairng this!
Make Money Onlines last blog post..Testimonials incrase sales
Very interesting jack, but I would like to see a response to Ian. Could it just be screwy for physical product based sites?
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Dennis – Everyone has customers who aren’t pleased with their service, fulfillment from time to time. Unfortunately, when we’re mad about something we’re more likely to speak up than when we’re happy. This was an opportunity for those to speak up.
Coming from a direct sales background, that really hit the spot. Don’t I know it. LOL
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Hi Jack and Dennis,
“Everyone has customers who aren’t pleased with their service, fulfillment from time to time”
Let me just make myself clear here. I am not a customer of this service, we just found that the service is flawed and doesn’t report correctly.
When we emailed the guys at semrush, they just waffled at first, then they admitted that it doesn’t measure brand name keywords and long tails of them. What we then ask is the point of the service?
it is throwing up totally inaccurate figures and valuation of traffic so if you are selling ‘real products to real people’ the service is useless.
We just thought that it might be handy for people to know that, because your results are not a true reflection Jack and is disturbing to note that these guys haven’t responded to this thread.
Cheers, Ian
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Ian – thanks for that. I was actually thinking I was responding to another post, but it made sense here too. Sort of.