If you watched John Reese’s latest video, you know he’s really into software development as a traffic and business building tool.
He talks about all kinds of great uses for simple software apps in different example niches in this latest installment.
As happens so often, great minds think alike. Two weeks ago we did a training with our members on software as a product development and monetization component for online businesses.
Software is a way to separate yourself from everyone else…
Proprietary software, whether free as a lead or buzz generator, or more sophisticated apps that are designed to boost revenue, is something we have been urging our members to look into even if they don’t know a thing about programming.
The obvious question arises at this point: “How do I get software developed? I don’t know a thing about programming!”
John does an excellent job in his Traffic Secrets video of laying out the common options available to non-programmers. Much success has come out of scripts and programs developed by programmers found through the “lances.” (Elance, Scriptlance, etc.)
There are pitfalls for non programmers…
But a lot of grief, wasted money and poor programming have also been generated by those services as well.
It is hard for people who don’t know the programming world to talk to programmers in their “language” and get the result they are looking for. If you don’t know how to write great “specs” for a software idea you have, you aren’t likely to have a smooth process with any programmer.
There will be a lot of back and forth just to reach a clear understanding by the programmer of what exactly you want. This can result in small or large delays in getting the product programmed and launched by your desired deadline.
A Unique Solution: The BytePit
If you were turned on by what Reese had to say in his latest video but turned off by the prospect of the learning curve, time, and expense involved with getting successful work out of the lances, there is a new alternative for non-programmers and pros alike.
William Frazier, a former partner of mine who has struck out on his own to start BytePit, recognizes the pitfalls for inexperienced entrepreneurs who have great ideas but who have been burned with low quality programming.
William spent 10 years in Japan studying and working in the entertainment industry and has several CD credits. He worked with the me for 3 years developing software for my company. He’s also worked in corporate America as a systems analyst for 5 years and has been programming, in total, for over a decade.
He got really good at taking my “notes” about software ideas and turning them into real specs he could use to develop my ideas into real, powerful software. I didn’t do him any favors. I don’t write good specs!
Helping Average People Develop Killer Software
Even before starting his own company, William saw an opportunity to help people get software developed by stepping in as an intermediary. He helps his clients create great software specs from their initial ideas, and then have their projects developed by a dedicated team of high-end programmers with a collective 150 years of experience. A team that can develop everything from web apps and desktop software of all kinds to cutting-edge mobile apps.
And, surprisingly, he does it at lower cost to his clients, including the programming fees, than you would experience with the average hourly rates found on the lances.
I consider BytePit the next generation of software development firms who actively participate in brainstorming with clients to come up with even better, tighter software designs than the original ideas.
Most people don’t want to take a course on developing software and laying out good specs for programmers to follow. They just want the software to go live as soon as possible.
By having someone who speaks the languages of both programmers and entrepreneurs, you are far more likely to get the product you desire faster and at less expense than striking out on one of the freelance programming sites and taking chances on unknown programmers.
As Reese pointed out, owning even a free Facebook app that goes popular can change a business over night. And with the vast opportunities that exist with all the social sites and innovation that has gone untapped so far, now is the best time ever to brainstorm cool apps!
