Guest Post by Nick Bokhonok
I respect professional people, especially for their responsibility in what they are saying and doing. But we cannot be experts in all spheres of life, and it creates a problem, as someone can use your lack of experience to make you pay for a product/service of no value.
Unfortunately the SEO industry (search engine optimization) – is not an exception from this sad statistic. Some SEO *gurus* do not have enough time or money or desire or intellect to create products which realistically help to push sites to Google page 1, and they resort to CHEATING.
In this post you will read how to check in less than 1 minute whether the product/strategy/tool/script/software/service is really helping you to get Google page 1 or is nothing but another piece of junk.
Typical Trick to Cheat People Who are Not SEO Professionals
To lure you into the purchase of a useless product, the SEO *guru* needs to persuade you that the product works like a magic wand. What is the best proof? Google page 1, of course. And this is where the *gurus* start to cheat.
I will give you an example of their typical trick. Check out the screenshot below – for the test I picked a random keyword (not the best phrase in terms of grammar, but this is just an example).
To cheat you I would need to push my site to page 1 for this keyword ‘how seo guru cheat you’ and start screaming on all corners “Look, with my new product I pushed my site to page 1 in 24 hours. And it has 174,000 competitors!”
Where is the Catch? This is Page 1!
The catch is that the seemingly huge number of 174,000 competitors is… an illusion.
The key to Google page 1 is to build quality backlinks. Link building is not the only thing you should do, but this is very important.
That is why, before starting the fight for any keyword, SEO-wise people start from measuring the link building competition. Remember this phrase link building competition. By measuring the link building competition you are investigating how many pages also started to build backlinks for this phrase.
The fake is that screenshot above DOES NOT show you the real link building competition. If you type into Google ‘how seo guru cheat you’ the way it is shown above, Google is simply showing you the web pages that have these words somewhere on the page.
It is possible that out of all that 174,000 web pages NOT A SINGLE page has at least one backlink with this phrase in anchor text.
And this means I can build 2-3 backlinks with ‘how seo guru cheat you’ in the anchor text (it will take me 5 minutes) and in 24 hours I am Google page 1 for this phrase and can sell absolute junk to naïve people.
How to Check Link Building Competition?
Google has special search operator called inanchor. To check how many web pages have backlinks with your keyword in anchor text, type the following into Google search field:
inanchor:”your keyword here”
Let’s check the link building competition for the keywords that I chose – ‘how seo guru cheat you’ and…
You see, “Your search … did not match any documents” – in simple human language it means that the link building competition for this keyword is ZERO. No one has started to build backlinks for this phrase. If I build 2-3 backlinks, tomorrow I am page 1 for this phrase.
Remember, I promised to Give 1 Minute Test…
The explanation took longer than a minute 
But I had to do that, so that you understand what stands behind the test.
And the test is simple – it will take less than a minute in real life:
Once you see a product that promises you Google page 1 and see the screenshots with proof – go to Google and measure the link building competition for these keywords. If you see that inanchor for this keyword is less than 100 results (web pages), then this keyword has a very small link building competition and cannot be used as a fair example to prove the validity and effect from any SEO product.
And if you see that someone got Google page 1 with inanchor over 1,000,000 – well, this product is really worth attention.
Do that test before making any purchase of SEO products!
It is imperative!! You cannot imagine how many *gurus* are using this trick and selling total junk. It is possible that you already got into the trap, but it is never too late to open your eyes. With this simple inanchor test you will be able to instantly see who is talking business and who is cheating you.
Be smart. Be prepared. Be successful!
About author:
Nick Bokhonok – inventor of Internet marketing and SEO tools since 2000. His new community www.FreeTrafficSystem.com helps people to build one way links and get content for free.
By the way, Nick’s site is on Google page 1 for ‘web traffic’, ‘website traffic’ and ‘free traffic’ – check inanchor for these keywords and make your own decision about his SEO expertise.
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This was very informative and I tried the inachor test on an article that I published yesterday. The article was on page one out of 482,000 but there were “0″ links with that anchor text. Being new to article marketing this was very helpful. Yet, I am so new I do not know how to create link backs so my articles stay on page one and that I can begin to own some keyword phrases.
How can I create link backs?
Thanks for that post– that makes very good sense and I’ve definitely been swayed by those false/misleading promises in the past! I’m trying to build a better presence in organic results by maximizing linking to Evergreen Real Estate which has 46,200 “inanchor results” ! Yikes, is there anyway to learn how realistic it is to break into he front page with this kind of competition?
I’m not even sure the best way to determine where my site is in those ranks…
Thanks in advance.
Bobs last blog post..Denver Luxury Homes in the Mountains of Golden
The next thing to do is find out how many backlinks the top 10 sites have and from where. There will be a few key links each of them has and the rest will be links you can get more easily. You have to backtrack their links by using first your google toolbar to check backlinks. I wouldn’t be too intimidated. There are keywords for which there are far more in anchor results than this. Your task is to find the fewer high-powered links the guy at #10 has and go after those sites yourself while building links as much as possible on other high traffic, high pagerank sites.
Beat the guy or gal at #10 and you’re on the front page. I bet it takes you less time and effort than you’re thinking.
Hi readers posters SEO experts far n’wide … I tried your example how seo guru cheat you … and guess what this blog comes top of the search page in Google Web Results 1 – 10 of about 19,800 for how seo guru cheat you. (0.21 seconds) So if theres any sort of action on a page with a long tail phrase search that can also get you to the front page on Google HuH?
Many thanks for this insight loved this post it gets the old Grey Matter Swirling
All my best to you and your Searched Terms
Phillip Skinner
Create content faster than you dreamed possible!s last blog post..Ten Website Design Rules For High Search Engine Rankings
other people focus on the positive side of the picture, not on the other side of which. But with what you wrote, i mean you’re blog, it’s amazing. opening other people’s eyes for the benefit of everyone. Great data. I love it. Keep it up.
I appreciate that you were willing to post about this. Do you think that you will do a “Part 2″ to this post? I think many of us would like to hear from you again on this.
Survivals last blog post..11 Things That You Will Need For Survival When Disaster Or Emergency Strikes
Jack,
Would you also use Yahoo Site Explorer to check backlinks as well? If so are there specific things to watch for when using these two different tools?
Tak Hikichis last blog post..What’s In It For Me?
Thanks for the tip. I didnt know about the inanchor test, but am going to play around with it right now. research. good.
Robs last blog post..Patti Plinko and Her Boy
Google only counts a tiny fraction of what Yahoo does. I use Yahoo just to feel better about myself.
Yahoo seems to count everything it finds, so if you are looking for the biggest, most important sites, use Google. Though they count some pretty weird links as well, they still have fewer to sift through.
Seen this countless times and always had to laugh when someone promoted his/her product saying Look I am #1 for ….. which has 40 million other pages fighting for it and indeed when you do a search on Google with quotes around the phrase it turned out to be something with very less competition.
2 things I do to see about the real competition is do a search with quotes and one with intitle:”your keyword”
My reasoning is that if the website owner is realy going for a keyword phrase it will be in the title also
Edwins last blog post..e-Junkie Payment and Affiliate manager
This is a great article and sounds like a great service. I wish I would have thought of it first. I’m going to give ‘er a test drive.
Lanas last blog post..MLM Training Available – Not Connected to Any Program
Holy crap! ’scuse please, but dang man that’s brilliant! Especially for an SEO infant like myself.
Here’s an even quicker way to see if someone is full of it. This will just crack you up; I almost fell of my chair the first time I saw it…
When discussing SEO, what’s one of the first, and probably simplest things you should change on a blog; especially on a fresh install?
The permalink! Right? You have no idea how many “SEO Expert” blogs I run across with the default WP permalink being used. This is actually the first thing I check when i hit a new SEO blog (new to me that is). I click the first post link I see, if it’s a default permalink I move on. End of story for them.
You should stop laughing, this is far more sad then funny.
Dennis Edells last blog post..Blog Comment Tip: Add A CommentLuv Link With No Plugin (sneaky!)
Super awesome! This will help me with niche sites and my freelance keyword research
Thank you! I’m sick of tricky gurus. There are SO many ways to make money on the Internet, there’s just no excuse for cheating people.