The best way to earn guaranteed loyalty from your visitors is to be a valuable resource.
Completely the opposite of what we in the internet marketing world (picture an incestuous mud puddle of gurus and sheep) learned about publishing, the best sites send people away.
Remarkably, although it has been noted time and again, many blog marketers just don’t seem to get the concept.
You never forget your first time. In this case, the first time was when you stumbled onto a resource that you wanted to bookmark and subscribe to so you’d never ever lose it.
And so you could come back again and again for updates and content that hits you between the eyes and links to resources of true, bonafide value.
THAT is the definition of an authority site.
So to get the party started once again, below you will find some good reading on sending them away and other [tag]blog marketing[/tag] topics.
- Kevin at LexBlog on sending people away…
- Blogtipping – like cow tipping only a lot less mean…
- De-bait Link Bait with CopyBlogger…
- How to optimize your blog for the search engines, Problogger… (If you find a blog SEO post more complete and informative than this one PLEASE comment below and share with the world!)
- 101 Ways to Build Link Popularity, SEO Book
- The Top 20 Posts at ProBlogger.com – Lots of very high-quality information here!
- More than you need to know about search engines – Search Engine Watch blog
- 10 Ways To Get More Blog Subscribers – CopyBlogger
- Surviving the “Blink Test” – Successful-Bloggers
If you don’t learn at least 3 new things from the blogs above, let me know and I will send you 2 free tickets to the next MENSA picnic. (Don’t forget the potato salad.)
{ 3 comments… read them below or add one }
You’re right about becoming a resource Jack. I’ll often use the term ‘intelligence agent’ when it comes to your blog becoming a resource on a niche topic.
And thanks for including me in your list of resources on this post. Flattered that one of my posts would be included among posts from other blog publishers I have a lot of respect for.
Kevin,
Hey – when you got the goods, you got the goods!
Yours is a great example of putting good info out there and getting it picked up and placed in good company.
Thanks for the great post – saved me some writing that day!
Brilliant – send us away so we come back for more. You are fearless.