What happened to the entire keyword silo thing of last year? Google shifting the official goalpost to try and avoid people gaming the search engine.

Hello, Jack …

——————————————————–
Note: I am re-posting this comment here because I do
truly feel that there is a little bit more to this issue
than Matt Cutts seems to suggest. At least part of the
problem stems from the fact that “duplicate content” is
part and parcel of the nature of blogs, and that there
is actually something very simple we can do about that.
——————————————————–

Well, if it was me, I’d start here, with the idea that,
if I was a search engine, then I wouldn’t want, let’s say,
four instances of the same page in my database.

But, since I’m a search engine, I can’t figure out which
one of the four I should keep, so I solve the problem by
throwing them all out. Simple!

So, if you don’t want all four of your pages thrown out,
then you just tell the search engine which one you want
to keep. Simple!

Does this mean that the other 3 pages won’t still be
on your blog?

No, it doesn’t. They’re still “there”. Real, regular people
can still see them … and link to them … and you’ll still
get credit for those links.

They’re just not in the search engines because you had the
good sense to use …

meta name = “robots” content=”noindex, follow”

… in your page headers for the other three instances
so the search engines will know that that content isn’t
for them. Simple!

Of course, if it’s after the fact … if you’ve been building
a blog for years and have thousands of pages … then it’s a
job of work to go in there and edit the code to conform to
this concept.

But then again, if you’ve been blogging for years, you
probably have lots of “link love”, and it’s my understanding,
from reading a transcript of Google’s Matt Cutts, that lots of
backlinks covers a multitude of sins and saves you from
“Supplementals Hell”.

Still, if you’re just starting up, or have only been blogging
for just a few months, it seems to me like it wouldn’t hurt
to tell the search engines which links to index and which links
to leave alone.

That way, the search engines are happy because there’s only one
instance of any given page of yours in their results, and you’re
happy because all of your pages are *both* listed *and* available
to your visitors in several cross-referenced categories.

Warmest regards …

Elizabeth

P.S.

It’s my understanding that “quality of content” per se really
isn’t the issue because, apart from obvious keyword stuffing
or something black-hat like that, the spiders really can’t
judge content quality. So the only thing the search engines
have to fall back on in that regard is “link love”, on the
theory that people wouldn’t link to you if they didn’t love
you. This seems a rather fatuous assumption to me, but then
I’m not a search engine. You just never know what a robot
is going to find exciting!

I waited for a couple of days, because I knew he would give us the right answer, and just like he told us 2 years ago be sure to focus on creating great content, and then back it up with links, using Power Linking strategies.

One year later he said write and post to your blog with great content, and develop a good linking strategy.

WOW what a surprise, 3rd year that I have known Jack and guess what his advice is and has been ever since writing Power Linking, create the best possible content that you can, and then people will link to you and what better way to get Power Links!!!

And, that’s how you create and develop an Authority Site…

Thanks again Jack, for talking the talk, but more importantly walking the walk!

Your friend,

Bill

I have internal pages which have a PR of 2 yet are in SI now. Perhaps they have dropped in PR but it hasn’t shown on the bar?

Here is an example page, it’s in SI but has PR of 2:

“http://www.finerliving.net/bathroom/wetroom.htm”

April

At ease soldiers! Here’s what is really happening with WordPress and Google Supplemental Results. Don’t panic….