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Google and Yahoo Alliance to Thwart Microsoft Hostile Buyout?

by Jack Humphrey on Feb 4

Now it’s getting interesting!

Search Engine Journal’s Loren Baker dug up some dirt from the weekend…

“Google’s Chief Counsel David Drummond responded on the Google Blog (about the $32 per share offer from Microsoft) that Yahoo is not just another company, but a cornerstone of the Internet and Microsoft’s policiy of monopolistic practices may then extend beyond the PC onto the world wide web.” SEJ, 2.3.08

Apparently Google and Yahoo have rejoined talks they were in before. Some sort of alliance could be forming between them to prevent the hostile buyout attempt by Microsoft.

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{ 6 comments… read them below or add one }

Alex Newell Feb 4 at 9:09 am

Not being a shareholder I don’t get the fun of choosing which unsightly alliance I vote for. Google and Microsoft are way too big as it is. I’m just irritated and a tad nostalgic that Yahoo, an old friend is in trouble and being hunted by Microsoft.

alex

Weycrest Feb 4 at 4:23 pm

The Times is reporting that New’s Corp are interested in Yahoo and may swap MySpace in return for Yahoo in addition to taking a larger stake in the enlarged group

Weycrest’s last blog post..Setting up a Ruby on Rail Serve

Terry Heath Feb 4 at 4:50 pm

I’ve had a Yahoo account for something like ten years . . . long enough my email address is my real name. I enjoy using their email service, their MyBlogLog service, and even belong to a couple Yahoo groups. I built my first website on their Geocities platform.

I really dread the idea of Microsoft getting their claws in Yahoo and if they do, I wonder if all the things I love (including the name) will be swallowed into Microsoft’s character-free universe.

Terry Heath’s last blog post..Copyrights and Wrongs – How Copyright Law Applies to Your Blog

Weycrest Feb 5 at 1:19 am

If Microsoft take over Yahoo a lot of the changes will take place “under the hood.” They will share and merge the search engine technology and importantly Yahoo Search Marketing (formerly Overture) and Microsoft’s Adcentre. Having used these services and Google Adwords, Microsoft and Yahoo have a lot to do to get their advertising platforms as good as Google’s. Google needs more competition in the Pay Per Click market.

It would be crazy to do away with powerful brand names. “Yahoo!” is one of the most powerful brands on the internet. Bear in mind Microsoft retained the “Hotmail” brand after acquisition.

Weycrest’s last blog post..Setting up a Ruby on Rail Serve

Tom Deeter Feb 5 at 7:45 pm

I just don’t see Y as an MS property. Y still represents the free geeky spirit of the Internet in my opinion. Would be a big shame if a software giant would eat them up.

Tom Deeter’s last blog post..MicroHooSoft! and Other Potential Merger Names

Stirlyn Feb 6 at 2:53 pm

Bear in mind also the acquisitions that Yahoo have made over the past few years, Flickr being the most prominent that I recall, this could be about more than just the Yahoo/Google battle.

Stirlyn’s last blog post..If I Had A Space Like This…

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