Comments on: Forget Benefits, And You Will Sell More

By: Pam Bertrand

Pam Bertrand — Wed, 23 Jul 2008 04:06:07 +0000

Excellent post Michel! Thank you.

I noticed that the link to Eugene’s keynote speech was not included and I’d love to hear it…

Thanks so much, Pam

By: Follow Me! LOL

Follow Me! LOL — Mon, 21 Jul 2008 07:37:52 +0000

EXCELLENT Michel,

I was working on a sales letter today for a very simple special report and found myself all over the place trying to include all the junk in the trunk of a full blown sales letter template.

Thanks for the great resource!

Rick Butts

By: David (glycodoc)

David (glycodoc) — Thu, 17 Jul 2008 13:55:06 +0000

Thanks for the information, I am learning a lot from you. Like Perry Marshall said: People who buy drills didn't want a drill, they want a hole! David David (glycodoc)'s last blog post..Black Belt Recruiting is Coming!

By: bizlil

bizlil — Thu, 17 Jul 2008 12:29:43 +0000

Traffic is everything for website/blog,but it's not easy for find that. thank for sharing I will take it to make my blog more traffics bizlil's last blog post..Columbia Ibex Rainsuit Womens

By: Edward Lomax

Edward Lomax — Wed, 16 Jul 2008 23:30:39 +0000

I think that being successful online is all about focus. You must focus on one thing and do it well to be successful. This is a tall order, because the Internet and Internet marketers are experts in distraction. But I never thought about focus in terms of writing sales copy before. I really like the part about features, advantages and benefits. Thinking back to some of my sales copy, I think I got as far as "advantages"... but need to push further to uncover benefits. I'll have to take a look at my copy again with this post in mind. Edward Lomax's last blog post..Why You Should Use Trackbacks And How To Trackback Automatically