Seth Godin angers me. So I shall link to him. He angers me because I’ve tried to say what he’s said in his latest post in many ways, yet he’s out done me again.
When you read this post, enjoy it the first time. It is a genuine experience. I had to tell you about it immediately. I had to link to it. I am positive he will get many links for this one from people who were as moved by it as me.
The second time you read it, do so as a blogger looking for clues. What can you learn from this one small post about giving your readers a genuine experience?
The topic: Marketers just don’t understand social media.
The Hot Button: Saying what so many others are not saying about marketing through social media.
The Genuine Experience: Saying it in a way that leaves no room for argument, rebuttal, or questions. It gives a “wow” moment for people in my niche. It gives off a genuine experience you’re happy to pass around the web saying “did you see this?”
Excerpt from “Brands, social, clutter and the sundae”
“Traditional advertising is inherently selfish. It interrupts in order to generate money (part of which pays for more interruptions). That approach doesn’t work at a cocktail party, or at a funeral or in a social network.”
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Marketers just don’t understand social media.
So true.
Sorry I made you angry!
It’s not the marketers who don’t get it as much as the CEO and the board and the investors. They’re the ones who insist on big and boring, and on not changing what they do.
Seth,
It’s ok. I’ll get over it. Just leave a couple good ideas for the rest of us once in a while!
Hey Jack looks like your batting 1000. Two post about Seth Godin, and low and behold the master appears to comment. That to me seems like Blog Success.
Thanks for the Webinar
Gary McElwain
@Gary – I know! I think I baited him a little this time, unintentionally. He probably thought I was flaming him from the “anger” thing when he got his link alert. Can’t do that more than once. Like crying wolf. He’ll stop coming to check out the FTR!
Hey Jack
I suspect he’ll be back. You probably have him curious now as to what you do with the Report.
Thanks for sharing your great work
Gary McElwain
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Some marketers that do understand social media have joined you and others. They are smart and know what is working…. Those that are ‘stubborn’ marketers …think their ways work and will continue.
It is just a matter of time that they will follow the ‘new way’ or exit out the ‘highway’.
Congratulations! Jack……Persistence works…WoW…got Seth’s response.
Thanks!
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