There’s a damned good reason I am a Seth Godin follower. It’s because he continually proves to me that I am never wasting my time following him with content like this.
“The Internet has been stuck in September ever since. Every day, new people show up at your blog, on Facebook, everywhere. Every day it’s a whole new crop that need to figure out what RSS is and how to subscribe. Every day there are people who spam their address book because it feels like a fine thing to do, then learn their lesson and never do it again.” Read this entire post! I mean it!
Just like everyone else, I am continually fighting the battle of reporting on the shiniest, newest things in my industry while at the same time worrying about the newbies who hit my site wondering where the webring is.
Bridging the gap between your readers who have been with you awhile and are up to speed on your industry and the newbies who continually stumble onto your site wondering what the heck you’re talking about is difficult.
You don’t want to alienate your new readers who will need some counseling on where to go, what to do, and how to do it. But you also don’t want to bore or inconvenience your regular readers who know what’s up and are ready for more in-depth stuff from you.
Giving this issue serious thought will certainly produce more regular readers for your blog if you can figure out how to keep September alive while graduating the regulars to higher degrees of information.
-Here’s another closely related issue Seth just posted on: Your World VS The World.
