Drilling Down and Going Deep

Here is where I am putting in the most time outside Friday Traffic Report and Blog Success right now:

FriendFeed: Find out why this one is cool from one of it’s biggest fans, Robert Scoble.  FF aggregates all your different social accounts so you can watch your stuff across all accounts as well as the people and feeds you follow.

Twitter: I talked about this the other day.  Definitely working more with Twitter this year.

Going deep rather than wide…

I’ve noticed that a lot of people who are popular on Twitter and FriendFeed are not showing up on a ton of other social places.  You can tell where power users spend most of their time by what they promote in the sidebars of their blogs.  Inevitably you are going to find Twitter and some FriendFeed links.

Everyone has different preferences, but going big in the standard bearers for social media is important.  Otherwise you will have 3 friends on 50 different services instead of thousands of friends on a couple of services.

Should you stop experimenting with or joining social sites?

Not at all.  Failing to take part in the evolution of social media and searching for new groups to attract to your network will leave you behind in your niche.

I’m just interested here in building the “core” with select services which is going to make branching out much easier because I can take entire friend lists with me to new sites rather than sitting there with 1 friend and having to develop from scratch.

Tagged as: friendfeed, social marketing, social media, social power linking, twitter