Seth Godin’s new book, “The Dip – A little book that teaches you when to stick and when to quit,” is a big hit. Like that’s news. Godin’s books are automatic hits when they hit the stands.
But what IS news is Dave Lakhani, a speaker we have lined up for the Authority Summit in Vegas in September, actually got Seth on the phone for an interview. If you don’t know much about Seth Godin, just know this is not an easy task. You usually have to be a big corporation or organization to get Seth lined up to talk to you and your crowd.
Dave getting him to sit down is a major thing. The call was recorded and I urge everyone to check it out. When it comes to true marketing wisdom that can alter your state of fortune, there few people on earth that can open up possibilities for you like Godin does.
All books by Seth Godin
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Thanks Jack for this link to a great interview with Seth that is well worth the time to lisen. Without FTR I would have missed it for sure!
Harry