Content Rich: Writing Your Way to Wealth on the Web
Review by Bob Bly
Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover. –Bob Bly, copywriter/consultant, author of The Copywriter’s Handbook
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I have to say I agree. This is a great resource especially for bloggers. Writing copy, even if it is a blog post, is something I take for granted because I’ve been doing it for so long. At times I have to be reminded that everything you write is copy even if the writing is conversational.
John’s book is an essential read. It will recalibrate your writing and the way you think about publishing information online.
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Content is what will make or break someones website. If your content sucks then it wont matter what your site is about or how you market it. Content is what sells! I think a lot of people forget about this and are so urgent to publish and display anything they can get their hands on.
Content = Money.
Great post!