What’s one of the biggest secrets to blog success?
You are constantly told to research your niche to see what everyone is interested in. All good bloggers do this. They keep tabs on what their readers (along with the readers of other blogs) are saying and asking. And they decipher those pleas for help or information to produce what they think will help (or entertain) their readers most.
This is a good thing. Do this. A lot.
But remember you aren’t going to win a football game by running the same exact plays as your competitors. Whatever the hot topic is in your niche now (the thing readers are going ga ga over on other blogs) the biggest potential for you is the next trend.
While a good portion of your niche seems all caught up in the topic of the day, your job is to get ready to be a part of, or even set, tomorrow’s topic.
Your job is to see what’s coming next, go the other way, and come out with posts that aim to captivate readers tomorrow who are caught up in something else today. All the other bloggers will simply be linking to yesterday’s hot topic while you’re setting the stage for the next one.
