Bloggers and Marketers Are Fast Friends These Days

by Jack Humphrey on Aug 27

eMarketer posted some stats today on the relationship between bloggers and marketers.  Top blogs and likely tons of mid-level traffic blogs are getting hit up by PR firms and other people looking to get exposure.

Some interesting stats:

  • 96% of respondents reported being contacted by PR firms weekly. -eMarketer
  • Between 85% and 89% responded that they believe it important to notify readers when a post was written for some compensation. -eMarketer

Read More at eMarketer.com…

Tagged as: bloggers, disclosure, emarketer studies, marketers

  • http://collaborativepiano.blogspot.com Chris Foley

    I agree wholeheartedly, as I receive emails daily from PR firms in my niche. Although it is possible to broadcast only a small portion of the press releases that I receive, the relationships that have been struck as a result of these professionals reaching out has been very beneficial to my readership, and I am better able to inform my readers of new products and events, as well as offer free merchandise and tickets from time to time.

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