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Blog Marketing

by Jack Humphrey on May 20

Blog MarketingBlog Marketing

I’ve been talking about blog marketing this week and how people make too much of a big deal about it. They work TOO hard at it in the wrong ways.

I’ve gathered some more blog marketing resources to further help you understand the simplicity of marketing your blog by focusing in on the core components of a good marketing campaign.

The experts below are talking about key, core components they are focused on right now. Follow their lead for awhile, understand today’s blog marketing issues, and stop chasing rankings and traffic on the recommendation and theories of unproven amateur SEOs and “experts.”

Blog Post Titles

How Much Thought Do You Put in your Blog Titles? Blog Marketing …

There is a thin line between being creative and actually having people find your blog posts with some effective blog marketing. if you really want search engine traffic to find your blog posts you will want to target some keywords into …

User Behavior and SEO

Online Marketing Blog » Blog Archive » Adding User Behavior to SEO …

User behavior is the new kid on the block here, added in light of the fact that search marketing has reached a stage where plenty of behavioral searcher data is readily available. Understanding user behavior is a pre-cursor to site …

Social Marketing

5 Ways to be a Social Networking Smash | Social Media Marketing …

Social Media Strategy Email Marketing Consulting. … May 20th, 2009. 8 Ingredients of Intoxicating Blog Posts. May 19th, 2009 … May 6th, 2009. Social Media – Marketing Without a Shelf Life. May 5th, 2009. Popular Posts …

Bridging the Gap Between Social Media and Your Blog

Bringing the Twitter Conversation to Any Web Page | Small Business …

Twitter is very hot right now so why not take advantage of this new found buzz by tapping the twitter stream and selectively publishing twitter content on your.

Book Learnin’

Diva Marketing Blog – Marketing blogs and corporate social media …

This is Social Media – Tweet, Blog, Post and Link Your Way to Business Success by Clapperton – Oct 15, 2009. 32. Social Influence Marketing For Dummies by Shiv Singh – Oct 12, 2009. 33. The Young and the Digital: What the Migration to …

Oldies but Goodies – Timeless Blog Marketing Tips

And finally, for today, “Treat Your Blog Like A Business” by Blog Marketing Journal.

I will keep pushing you to simplify, stick to the basics, and not to fret about your current lack of expertise so that you can really win the blog marketing game.  Staying organized, focused, and disciplined is how all the B-List bloggers became blog marketing heros!

Learn More Blog Marketing Tactics at Blog Success

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May 21 at 7:42 am

{ 6 comments… read them below or add one }

kovshenin May 21 at 5:51 am

Hi. I’ll have to disagree with you on the first article. SEO friendly titles are good. But witty, funny, interesting, human-readable, titles without keyword stuffing plays a much bigger role, especially in social media. I’ve read a good post (sorry, can’t remember the link) about Twitter friendly titles. The best ones are those that include numbers (15 jQuery plugins in under 5k), emotion (Wow! I just realized that my iPhone really kicks ass!), etc. They attract more attention than some stupid “jQuery plugins”, “iPhone apps”, … Get my point?

Jack Humphrey May 21 at 7:22 am

@kovshenin – It’s not an either/or situation. Truly good titles both excite readers and the engines. And it depends on what you are trying to get the attention of – a visitor or an engine – how certain titles in context are constructed. Short keyword titles work for regular readers and the engines. Job done. The bulk of your titles have to be good crossover titles that satisfy both – but there is no good reason to ignore traffic from the engines when you can easily get it. And sometimes that requires something bland. In the end, everyone is happy.

kovshenin May 21 at 7:28 am

@Jack Humphrey right. But I don’t think that there’s a title that satisfies both search engines and readers. I mean “Wow!” is definitely not good for SEO, is it? And what about the “37+ exclusive …” titles? Who ever searches for 37 exclusive? =)

Jack Humphrey May 21 at 7:55 am

@kovshenin – How about: Dog Training Tips From A Cat – Satisfies search engines for keyword “dog training” and “dog training tips” and also packs a punch for interesting, funny, different kind of title.

kovshenin May 21 at 8:07 am

@Jack Humphrey it does, but you cant get titles like that all the time. Or maybe you can =)

Jack Humphrey May 21 at 2:19 pm

I don’t try – I guess you could but creativity isn’t something I can do on demand. Some posts, some titles, some topics just won’t be home runs. In fact, if top 10 in Google or viral spreading around the web is the measure of success for every post we make, most posts on any blog would be considered failures. And we can’t be that hard on ourselves. :)

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