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It is tying up all my free training over the last 3 weeks and showing off an idea coming to fruition that I’ve been working on for a long time now. It’s kind of a big deal. 
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Hi Jack,
After viewing your webinar this evening, I am a bit confused.
How are your directory sites ever going to be found…surely not by a google search,,,even if the word “directory” is entered into the search query along with the kw phrase in question…which i know of nobody that types in “directory” as part of their search phrase.
Please advise or show me some examples to correct my thinking and real life results.
Best,
Barry
They are certainly getting into Google – the supposition that they can’t because people would have to have “directory” in the domain name leads me to believe you might be a bit new to this. Cool! I like bringing people deeper into the rabbit hole of SEO!
Say someone searches for “humphrey.” Would they ever find me in the engines because they didn’t also use “jack?”
Not if I am not one of the most relevant and linked “humphrey”s on the web. It doesn’t matter what a domain name is with regard to whether it will show up in the engines for something. Anymore that’s the least of what Google counts as a major factor in rankings. What matters to Google is that people are linking to your site in all kinds of ways with all kinds of keywords and that Google finds relevant information on your site to those links.
The proof is in searches. You can find tons of examples where some domain outranks a domain that is the exact phrase the searcher typed in. Reason? The other domain is more linked and more popular than the domain with the exact phrase in it.
For instance, I out rank or rank right with sites for their own products, yet my domain name has nothing to do with their product name.
It’s all about your link popularity. Then individual pages for keywords you want to be found for related to your local directory start ranking in the top ten. None of it having to do with the domain itself.
Content drives search engine rankings along with the number of links you have to that content from outside sources. If you only were allowed to know one thing about SEO – that would be the most important thing to know to be able to succeed with it.
Great stuff Jack, I stayed for the whole thing and I bet everyone else did too. I am hunting for investors to help me out . Wish me success.
Roy
Roys last blog post..Your Family Tree Online
OK, I understand what you are saying ( I think),
Not trying to be rude, but you can talk seo theory all day, but it’s the results that I have yet to see, and the only way I have ever been successful in online sales was by driving home benifits supported by facts.
My Question rose due to the fact that since I live in St Louis, I went to your “directoryofstlouis”,
noted some of the categories within the directory, typed them in (for example) “restaurants st louis” dug down into the listings, typed the restaurants name +st louis into Google…over and over again, actually hoping to see your directory show up…nothing?
It’s not like I could go to a prospest and say…”see, your competetors show up on page 1 using this directory”
Even after much time goes by and links start coming in to these well thought out directories, how do you plan for your network to outrank the accurate and trusted “Google maps” listings which will always be in the first position, unless an adwords ad is above it?
I mean for a $300 dollar ad, what exactly could the customer be promised, where a real life example could be shown to them?
I really am not trying to argue…I just don’t get it.
Best,
Barry
Barry – It sounds like the St Louis directory isn’t that far along yet. No one can outrank something Google wants in the #1 position. Luckily there are 10 positions on the first page of results so it’s not required to be #1 in order to be very successful.
The real life example would be stats – eyeballs – visitors. Google is a search engine – a single source of traffic. What I teach people is to get the majority of their traffic from the rest of the web, which is a far larger source of traffic. This site only gets around 23% of it’s traffic from engines. I be dead if that’s all I got.
So what directory owners take to prospects is stats, once they have them – we’re not selling already high traffic sites. We’re selling the most potential to get the most traffic possible in each city through traffic sources of all kinds. All you have to do after building up to even just 500 visitors per day is show prospects your stats and the targetting/demographics, and the deal is done.
Imagine going to someone who has always advertised in impossible to track mediums like newspapers and yellow pages and showing them you know every metric on your site. The web opens a new world to local businesses used to offline media telling them reader averages and estimates.
These directories are just like every other site – when they grow they are going to be formidable players on local search phrases. I think where we got off track here is that directories that have already been up aren’t necessarily established. The owner of this one hasn’t posed for a long while and hasn’t gotten any significant linkage. So why expect it to have rankings?
Jack,
Thank you very much for doing these calls. I have learned so much from them and you newsletter.
Freds last blog post..Cub Cadet Lawnmowers
OK Jack, maybe the person whom bought the St. Louis domain for $5200.00 hasn’t done much with it…maybe they have more money than time.(maybe I should contact them for job offer as they seem to be in need of help).
Do you have proof of ANY of these directories showing up on the first page(any position) via any search engine for any kw phrase(without the words – directory of – in the phrase?
Maybe you did this in your most recent presentation and I missed it when I went to the fridge.(sorry)
I mean these aren’t even aged domains in most cases are they?
I am seriously thinking about this, as I have IM friends in other cities, and they have basically asked me the same thing we Missouri folks say…”show me”…please.
Thanks,
Barry
Barry – we’re not selling aged domains. The price would be triple what we’re charging if that were the case. There’s nothing but the installed apps on them in the beginning. They have to be loaded with content and worked, which is why they need to have a real person behind each of them. With what we show people to do in starting these domains up, just like any other power blog, and depending on how people follow through, you can have anywhere between 100-500+ visitors per day in a month.
These sites aren’t any different than any other blog with monetization attached, like a directory. Load them with content, promote them as we show you through social media, link building, etc. and the traffic and rankings come. I have over 500 people in Blog Success who can attest to that.
It’s not a matter of these sites being anything different, its a matter of blogs and the way we set them up, fill them with content, and market them. The setup is the same as my blog and I am in the top 10 for extremely competitive terms of all kinds.
So if you want an example of how our blogs perform, just take a look at my results:
Video Sharing 9th – 98 million results
Free Video Sites 3 of 284,000,000 sites
Blog Marketing 4th of 153,000,000
Video Sites #3 of 318,000,000
Best Article Directories #1 of 226,000,000
Hyper Local Blogging #7 of 18,000,000
In all, this blog is found on between 1500 to over 2000 different keywords each month. That means someone coming to the site through a search, not just things it ranks for that no one searches. And search is only a quarter of the traffic I get to this blog.
The blogs installed on each of our directory domains have an identical setup to this one and we train on how to do exactly what I’ve done here to get the same kinds of results.
Once the domains are established you’ll see them showing up for all kinds of terms in the Top 10 in all the engines. We’ve done this enough over the years to know that for a fact.