Note: I stole the title from Being John Malcovich
I also, apparently and with a heavy sense of eerie-ness, stole my tribe idea from yesterday from Seth Godin. One of my tribe members pointed Seth’s Tribes post out to me and wondered if I had slipped up by not mentioning it in my post yesterday.
I did slip up. Seth coined the phrase before me. But I didn’t concsiously slip up. When someone affects what you know and believe about something so profoundly, as Seth has done for me on the topic of marketing, you never know when they are going to seep into your work.
This morning as I was checking on my comments, and Kenny pointed Seth’s post out to me, I thought about how weird it is that someone can affect “who you are” is such ways. Seth always talks about how marketing, done properly, sets the stage for how people act and how they turn “wants” into “needs.”
It Gets Weirder
So I do my post on tribes yesterday and, after Kenny pointed out the genius overlap, 
I check Seth’s blog and he’s released a free book on tribes!
Now there’s probably no way to convince anyone that this isn’t some sort of elaborate scheme set up between me and Seth. You just have to trust me. The alternative explanation is much more fun anyway. It’s kind of creepy.
This is a blogging version of the time when you and a friend say the same thing at the same time in a conversation. And then you look at each other and go “whoa.”
Now, before you go off thinking I put myself on the same plane as Seth Godin, or that I think I am capable of the same kind of genius, think again.
I am merely one of Seth’s many fans. I’ll leave it up to the blogging pundits to argue over the motivation here.
Read Seth’s Tribes Q&A book. It freakin’ rocks.
